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Along with the continuous advancement of technology, people never stop their footsteps in the pursuit of High Definition. When I was a kid, people had a vague idea about video resolution, only a small handful of them deliberately concerned 360p or 480p. Up to this day, although hardware is still immature and cannot keep pace with development, 4K and 8K resolution have already been put on the agenda. And more and more innovative high-definition devices are emerging in an endless stream. It is an undeniable fact that the mainstream video resolution are still 1080p and 720p at present. By contrast, most people are more willing to convert 1080p video to 720p. Why? Let's make a simple analysis.

Click the arrow to upload a 720p/1080p/4k HD video from your computer or drag-n-drop it into the browser window. There are four initial video privacies for you to set: Public, Unlisted, Private, and Scheduled. Pick one that you want your HD video to be. Add a title, a description and relevant tags for your HD video. So, here I am providing some of the best places to download free movies in 720p HD or 1080p Full HD with clear print, fast bit rate, Dolby 5.1 audio and all other required features of a movie at best level. HD 720p video calling and HD video recording, 2.4 GigaHertz Intel Core2 Duo, 2 GB RAM,200 MB hard drive space Video capture: Upto 1280 x 720 pixels, Logitech fluid crystal Crisp 3.

Part 1. Why Do People Convert 1080p to 720p?

720p is the minimum standard for HD at a resolution of 1280x720 pixels, while 1080p represents Full HD video quality at a resolution of 1920x1080 pixels. There is no doubt 1080p offers you richer and more well defined viewing experience, but there are still some major benefits to using 720p.

Reason 1 - Downsize 1080p Video to 720p for Saving Space
Actually, you are not able to distinguish the difference between 1080p and 720p if you don't have a large screen and a sufficiently viewing distant. Since people are always watching videos & movies on mobile and handheld devices, why not downsize 1080p video to 720p to save more space?

Reason 2 - Compress 1080p Video to 720p for Easy Streaming and Uploading
Streaming 720p video over the Internet will be twice faster than 1080p as well as uploading to YouTube, FaceBook, Google Drive or other sharing sites. It will save your bandwidth and storage.

Reason 3 - Convert 1080p Video to 720p for Better Compatibility and Smooth Playback
You'll always experience 1080p video lag or audio out of sync issue, even the incompatibility error on old-fashioned devices. Conversely, 720p video has a better performance.

WonderFox HD Video Converter Factory Pro is an outstanding 1080p to 720p converter, and also offers the simple and useful HD encoding solution for you to convert videos to 300+ formats. Learn more >

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Part 2. Converting 1080p to 720p Is as Easy as Pie

You see, 720p is fully adequate for our daily life at the present stage if you don't have special needs. So let's go back to the topic, how to convert 1080p to 720p? Luckily, without any technical knowledge, a versatile, foolproof but powerful 1080p to 720p converter - WonderFox HD Video Converter Factory Pro should be your ideal choice. It features strong ability to help you not only convert 1080p video to 720p, but also compress 4K/8K video to 1080p, 720p, 480p and so forth for reducing file size or convert SD video to HD/4K with 1:1 intact quality in 50X faster conversion speed.

Free download and install this program on your PC, then follow the guides below.

Install WonderFox HD Video Converter Factory on your PC to start the 1080p-to-720p conversion. The process is straightforward and fast. Learn more >

Video Hd 720p
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Video Hd 720p

Step 1 - Load 1080p Video Files

Open this 1080p to 720p video converter, click on Converter on the interface and enter a new window, import 1080p videos through 'Add Files' or a simple drag-and-drop. This program supports batch processing to downsize video.

Tips: Coming with another amazing feature, you are able to download 1080P YouTube videos, download 4K/8K/360-degree/VR movie/music videos by clicking 'Download Video' button.

Step 2 - Pick out Output Format

Pull out the Output Format list on the right, choose any format as you wish. The built-in 300+ optimized presets offer you a great convenience for avoiding complicated terms and operation. For instance, you can directly convert to HEVC/H.265 video, VP9 video, HTML5 video.

Tips. If you want to reduce video size greatly, H.265 for MP4 is the best output format.

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Select Output Format as You Wish

Step 3 - Change Resolution to 720p

Drag the slider along resolution bar below to downscale resolution, or click 'Parameter settings' button to change resolution on the new pop-up window or customize your desired value directly.

Optional: Here you can also change aspect ratio, change frame rate, encoder, bit rate, boost volume, deinterlace video, etc.

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Step 4 - Start to Downscale 1080p to 720p

Set output folder and hit Run button to start conversion. The whole process will be complete within the shortest time.

Congrats, problem solved now! Why not keep the full-licensed program for LIFETIME at lowest price now!
Still got question? Submit it to us and get answer within 24 hours.

Update: It appears that many people who come to this page are looking for ways to have better quality video and audio for the videos they upload to Facebook.

According to my experience and a few different tests that I've personally run, here's the biggest thing you can do to increase video and audio quality of your video:

Upload the video to a Facebook Page (not your personal Facebook account). If you have a Page for your business, band, club, or whatever, the quality should automatically be better when you upload it to a Page.

I uploaded the same video to my personal Facebook profile and also to one of my Facebook Pages, and the quality of the video (especially the audio) was MUCH higher in the video that I uploaded to my Facebook Page.

I hope that tip helps! It certainly made a huge difference for me.

Okay, now let's dig into the other details...

Uploading video to Facebook?

Facebook video is likely a growing priority for you.

And that could be a smart thing. The Facebook video platform is getting better, and there's no doubt that there's a large audience on Facebook.

Lately I've been uploading more videos to Facebook. Because of that, I thought I'd share a few tips I've learned both by experience and by research. My goal here is to help you make Facebook video that gets viewed, liked, and commented.

Let's get the technical stuff out of the way first...

Facebook Video Settings

Facebook can handle plenty of different video types, but these are the ideal settings according to Facebook's help page.

  • Use the H.264 codec for Facebook video, and the AAC codec for the audio portion of your video. H.264 is a popular (and very good) video codec that yields high quality video for the file size. Most video converters can transcode to the H.264 codec, and the same goes for AAC for audio.
  • The ideal file formats are MOV or MP4. In other words, the resulting file name will look something like myvideo.mp4 or myvideo.mov.
  • The ideal Facebook video dimension is 720p (frame size of 1280px wide by 720px high). If you upload a video that's higher resolution than that, Facebook will downsize the video. If you let Facebook resize the video frame, you might lose some quality in the process. My preference is to downsize the video locally on my computer before uploading the video to Facebook. That way I have more control.
  • The video frame rate must be 30 frames-per-second or less. I shoot a lot of video these days at 60 frames per second (a fairly recent development in my video life), but in order for Facebook to play the video back, it needs to be reduced to 30fps or less. I do this locally on my computer as well.
  • Audio requirements are: stereo audio with a sample rate of 44,100 Hz (commonly printed like 44.1 kHz). This is a common setting, but many video cameras capture at a 48 kHz sample rate, so you might need to do some conversion here as well.
  • The maximum duration of a Facebook video can be 25 minutes. But seriously...when was the last time someone watched a 25 minute long video on Facebook? That's not a common thing. You probably want to keep your videos to 3 minutes or shorter. On the internet a 3 minute video can feel like forever, and this is especially true when you're on Facebook scanning through your News Feed.

Those are the technical requirements. Pretty straight-forward stuff. Now, how do you ensure your Facebook video meets these requirements? You can use a variety of different video converters.

Personally, I always start with my master video file. I bring the master in to Apple's Compressor, where I have a preset that I've tweaked a bit. I started with the built-in Facebook video preset that comes with Compressor, changed a few things, and saved it as a new preset.

While we're talking about Facebook video, here are a few more tips you might find useful:

Watch Your Video Without Audio

Before you upload your video, turn the volume on your computer all the way down and watch the video. Why should you do this?

This will be the way many people first see your video. The Facebook video autoplay feature shows the video playing in a person's News Feed without audio.

If someone is interested enough to watch the video, they can click on it and it will play with audio. But at first, they'll likely see the video playing silently.

How can you make your Facebook video interesting without audio? There are a few keys to this:

  • Show something they're interested in. For example, if you have a Facebook page that's all about ferret rescues, start the video with a close-up of a ferret's face.
  • Don't make your Facebook video for social media. This is too general. Instead, make the video for the people who specifically subscribe to your Facebook page.
  • Surprise the viewer. Assess your Facebook page by asking yourself this question: How many of the videos have an element of surprise to them? The answer to this question might...(ahem)...surprise you. Many of the most popular videos that tend to go viral have an element of surprise. Visual surprises can work well.
  • Show human faces. We're drawn to faces, especially close-ups where you can see the emotion on somebody's face. Show a close-up of emotion on a face, and you're likely to get someone's attention. (Now the next question is, can you hold their attention once you have it?)

These are interesting visuals that can capture a viewer's attention, even without audio.

Keep in mind that some Facebook users have autoplay disabled. For them, you'll want to make sure you choose an interesting poster frame (aka thumbnail). This is the still image that represents your video. Facebook will automatically give you several to choose from, and you can choose the one that's likely to be the most interesting to your viewers.

Ask for Engagement

Nobody outside of Facebook knows the exact details of how the Facebook News Feed algorithm works, but there is something that definitely helps your post show up in other people's feeds:

User engagement.

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If you post something that gets a lot of likes and comments, it typically appears in more people's feeds.

When you post a video on Facebook, there's more to the post than just the video. You also have the chance to add text. It makes sense to ask your viewers a simple question. A simple question is easier to answer, so it might get more responses than a complicated, difficult-to-answer question.

You can also explicitly ask them to like the post, share it, or all of the above. If the post gets a lot of engagement, it could show up in more people's News Feeds.

Final Thoughts

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Facebook video is getting more and more popular, so it's important that video creators spend some time with it.

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The challenge with sharing this kind of information is that Facebook is always changing things. Because of that, I intend to update this page as significant changes happen.