A customer loyalty program or rewards program is a marketing strategy that rewards loyal customers that frequently engage with a brand. By rewarding recurring engagement, you can increase customer loyalty and ensure continuous growth for your business. A loyalty program like DSW’s gives the brand access to tons of customer data. DSW used that to their advantage (along with some trusty email automation) to build emails that are hyper-personalized and relevant—a far cry from other generic marketing emails sitting in customers’ inboxes. Why customer satisfaction surveys are important? Customer satisfaction surveys are important because you can check if your feeling of providing the best customer service or product really checks out with reality. You can keep a high level of customer satisfaction that can be a strong predictor of customer retention, loyalty, and product repurchase by quickly responding to the negative experiences.

• Customer Feedback Programs
• Amazon Customer Feedback
• Customer Feedback Survey
• Customer Feedback Template
• Customer Service Feedback Examples

What are the program satisfaction survey questions?

Program satisfaction survey questions are a questionnaire used to collect feedback that can help training organizations or academic institutions measure the participants’ satisfaction levels for their specific programs. Such a questionnaire can help institutions and organizations understand the factors that help satisfy program participant needs. Hence, it can enable them to modify the programs accordingly based on their opinions.

For example, an academic institution wants to understand the student’s satisfaction level with the current course they are running for social studies. Such a questionnaire will enable an institution to gain insight on parameters such as course curriculum evaluation, how well the course was taught, and satisfaction level with the services provided during the program. In such a case, a social studies course evaluation survey template can help the institution to evaluate its current program. It can make strategic changes to the existing programs based on the participant feedback.

When conducting a survey questionnaire, there are a few things that have to be kept in mind. It is crucial to understand the objective of creating an online survey, the research design to be used, the amount of qualitative and quantitative data you want to collect, and what demographic questions to be included.

Such points will help you create a useful survey to measure satisfaction scores and give you good response rates.

Customer Feedback Programs

Top 5 things to include in a program satisfaction survey

When running a program satisfaction survey, the organization or the institution should cover questions that will help gauge the satisfaction level of the participants regarding the following points:

The classroom environment and course material – Questions related to the overall classroom environment, which may revolve around hygiene, location, etc. and course material used or provided are essential things to understand to evaluate the program.

Amazon Customer Feedback

Teaching methodologies – Teaching methods are one of the most important points that will define the program’s effectiveness. Hence, understanding the participant feedback regarding the methods used for teaching and their effectiveness is a crucial point to take into consideration to gauge if the participant needs are being satisfied.

Evaluation of other participants in the program – Most programs have a set eligibility criterion to participate in programs. These criteria help institutions to create a learning environment for all students. Taking participant feedback about the way everyone was chosen in the program can also impact the participants’ satisfaction level and impact their learnings. Hence, questions related to facilitators and participants should be covered in program satisfaction questionnaires.

Customer Feedback Survey

Administrative processes – It is important for institutions to get feedback on the administrative processes involved in the program. Questions related to registrations, fees payments processes, etc. should be covered.

The effectiveness of the program – One of the most important points to be evaluated is the effectiveness of the program. Direct questions or open-ended questions can give you an accurate measurement of the satisfaction levels of the participants.

Customer Feedback Template

Top 21 program satisfaction survey questions for questionnaires

Customer Service Feedback Examples

1. Considering your complete experience with the program, how likely would you be to recommend it to a friend or colleague?
2. What was the program name you enrolled for?
3. What year did you attend the program?
   1. 2018
   2. 2017
   3. 2016
   4. 2015
   5. Before 2015, please specify
4. Please rate your level of satisfaction for the following points? (Answer options: Very unsatisfied, Unsatisfied, Neutral, Satisfied, Very Satisfied)
   1. Program organization/arrangement
   2. Instructors knowledge about the topic
   3. Facility environment
   4. Administrative processes
   5. Pricing of the program
5. On a scale of 1 to 7, how would you rate the following staff?
   1. Payments department staff
   2. Registration staff
   3. Instructors
   4. Cleanliness staff
6. How did you hear about our program?
   1. Printed Brochure
   2. Email promotion
   3. Website
   4. Facebook
   5. Twitter
   6. Flyer
   7. Newspaper
   8. Outdoor hoarding
   9. Other (please specify)
7. How satisfactory was the teaching material used during the program?
   1. Very unsatisfied
   2. Unsatisfied
   3. Neutral
   4. Satisfied
   5. Very satisfied
8. On a scale of 1 to 5, how challenging was the program?
9. Do you think the duration of the program was good enough as per your expectation?
   1. Yes
   2. No
   3. Rather not say
10. In your opinion, was the program schedule flexible?
    1. Yes
    2. No
    3. Rather not say
11. Was the objective of the program explained clearly before registration?
    1. Yes
    2. No
    3. Rather not say
12. Was your need satisfied after the completion of the program?
    1. Yes
    2. No
    3. Rather not say
13. Please state three things that benefitted you the most from the program?
14. Please state three things that you felt were unnecessary in the program?
15. Did the program provide you with a good proportion of theoretical and practical learning?
    1. Yes
    2. No
    3. Rather not say
16. How easy was the trainer’s language to understand?
    1. Very easy
    2. Moderately easy
    3. Neither easy nor difficult
    4. Moderately difficult
    5. Very difficult
17. How often were you evaluated on the understanding of the program?
    1. Very often
    2. Sometimes
    3. Rarely
    4. Never
18. On a scale of 1 to 5, how would you rate the evaluation methods?
19. Please state your level of agreement for the following?
    1. The skill level of other participants was similar to yours
    2. The instructors were very knowledgable about the topic they were teaching
    3. Including interactive session in the program was a good choice
    4. The course material was easy to understand
    5. The registration process for the program was very smooth.
20. Would you be interested in enrolling in another program with us?
    1. Yes
    2. No
21. Do you have any suggestions/comments that will help us make the program better?